What kind of consumer are you?

The other day I was shopping with my eldest daughter in order that she could buy her sister a present. One of the items on youngest daughter's list was clothing from a store called lululemon athletica. It's a store that sells yoga clothing and active wear. This company is a huge success story, in that it started out in Vancouver in 1998 and now has over 100 stores in Canada, USA, Australia and Hong Kong. You can click on the link if you would like to know more.

This, however isn't the purpose of my post. My purpose is to you as a consumer what kind of consumer are you? Are you the type that shops all around looking for the best price, do you only buy name brands or will a knock off do?

When do we as consumers say enough is enough. Case in point, when we were in the store my daughter purchased a "wee" and I mean "wee" little yoga top and headband for her sister. The yoga top on sale was $44 regularly $68 and the headband was $12 add our 12% sales tax and these two pieces cost $63.84! Is your chin dropping? If it isn't it should be. If you can get out of that store for under a $100 you have done well. I think it's criminal, and as consumers we should just keep our wallets shut, but we don't. Why, because this store is "Trendy". This company espouses to promote community awareness and healthy life style. Well that is all well and good, but should I be paying for their advertising and community programs? If they truly wanted to do something for the community why don't they make their products more affordable. It's a darn piece of stretchy material for goodness sakes! A headband for $12! Give me a break, silly of my daughter for paying that price, I told the clerk in the store that their products are way over priced and that I thought my daughter irresponsible for purchasing it....but she wanted it for her sister, so what to do.

Well what I have chosen to do is write this post as my public notice and I won't shop at their store and I have written to the store itself to voice my concerns regarding their prices, whether it does any good I don't know.

So I ask you, what kind of consumer are you?